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Channel: Danielle MacInnis - Marketing Blog for Customer Centric Businesses » content
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If Content Is King, Then Context Is Queen

As a small business it is likely that you are trying desperately to keep abreast of all the content and the many ways to digest it at the moment. Blogs, podcasts, u-tube, social media sites and forums....

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Do you really need a new website design?

This week I have been assessing whether I need to redesign my website. Even a new client said it didn’t do me justice, but hey he is a client now so maybe it was still effective! What are we trying to...

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Is content marketing worth it?

I was at a seminar recently and the presenter was talking about the value of content marketing. A follow attendee asked me the question is content marketing worth it? “You can’t buy attention, you have...

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Content strategy

Hubspot gives some great ideas around content. They have a new e-book called: 100 Inbound Marketing Content Ideas Content creation is a way to get found by google, gives a great lead capture tool for...

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Lead Generation content

Lead generation content is the new way to gain leads into your pipeline. It is about earning trust by giving prospects a taste of your service or product offering. Here are some good examples of lead...

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